If you are taking the step to start commenting on blogs on behalf of your company, here is a great article on the etiquette of leaving blog comments.
Leaving a comment on someone’s weblog is like walking into their living room and joining in on a conversation. As in real life, online there are some people who are a pleasure to converse with, and some who are not.
Good blog commenters add to the discussion and are known as knowledgeable, informative, friendly and engaged. Build your own online social capital and become a great blog commenter by keeping these simple guidelines in mind before you post.