What's "interesting"?

At SXSW, one of the audience members in one of the panels asked something like:

"If your company has a bunch of people blogging, but they’re not blogging about anything interesting, isn’t it fairly pointless?"

The simple answer: Not in the slightest.

The reality is that we don’t tend to see companies as groups of people, working hard to do something cool. We tend to think of "companies" as that big cold corporate entity in the sky. If your company has 3000 bloggers actively blogging in a way that your customers can find about nothing more than what their hobbies are, you’ve done something amazing. You’ve introduced yourself to your customers. The next time they think about yelling at customer service about a faulty product, they’ll be thinking about Jim the mountain biker who works in the call center, not that damn company who can’t spit out products that actually work.

Now, that said, if you can get your employees blogging about their work as well as their hobbies, even better.


For information about my Community Consulting, Training and Speaker services, or to find out more about Dinner5, my unique community for community builders, contact me today.

By submitting this form, you are consenting to receive marketing emails from: Jake McKee Consulting, 9908 China Garden Cove, Austin, TX, 78730, jakemckee.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe┬« link, found at the bottom of every email. Emails are serviced by Constant Contact