Widget + Contest = Movie Promotion

The new movie Cloverfield (buildings falling in NYC, people running… am I the only one who is a bit bothered by this?) does a pretty cool promotion.

First they release an extended, 5 minute sneak peek video. As part of that video, cult icon J.J. Abrams lays out the contest – the person with the most traffic from the use of the widget you’re watching will get an early screening in their town. Pretty smart.

CONNECT

For information about my Community Consulting, Training and Speaker services, or to find out more about Dinner5, my unique community for community builders, contact me today.

By submitting this form, you are consenting to receive marketing emails from: Jake McKee Consulting, 9908 China Garden Cove, Austin, TX, 78730, jakemckee.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe┬« link, found at the bottom of every email. Emails are serviced by Constant Contact