Blog

Interview with Community Life

May 1, 2023

Yurii Lazaruk and I had a great time talking about … well… me. Yurii’s belief is that it’s important to understand the people behind the work.

Home Game: The web comic for Community Managers

March 30, 2020

I’m proud to announce the launch of a new Web comic that Community5 CEO, Jake McKee and well-known comic artist, Greg Hyland have collaborated on:

Free Zoom Virtual Backgrounds For Download

March 19, 2020

As we all transition to more Work From Home (WFH) scenarios, we’re all learning how to improve our virtual meetings. One great technique to improve

The Community Signal podcast welcomes Jake McKee to talk about his experience building community with the adult LEGO fans. Listen here: http://www.communitysignal.com/lego-wasnt-always-open-to-your-ideas/

Confessions of a Super Fan

January 16, 2019

Community5 CEO Jake McKee takes the stage in Sweden to share insights about Super Fans.

2019 Community Predictions

January 15, 2019

Our friends at Vanilla Forums asked our CEO, Jake McKee to his observations of online communities in 2018 and the predictions for where the industry is going

Zappos pays new employees to quit

Can you imagine showing up to your first day of a new job and being offered $2000 to walk out the door that very same

August 5, 2008

Video: There’s a New Conversation

A couple weeks back, I was honored to join an event in NYC organized by Ted Shelton from The Conversation Group. The event, “There’s a

February 28, 2008

Community Communication: Finding the right tone

I was just talking to a friend who was asking about how to find the right tone for communications to fans/users/consumers via text (blog posts,

July 31, 2006

Soliciting Feedback From Consumers

All too often when you say to a marketing person or executive something like "Let’s ask consumers for feedback", their minds jump instantly to focus

July 27, 2006

The Fourth Wall and Character Blogs

In theater there’s a term called the Fourth Wall – basically the boundary between the audience and the fiction. Imagine this: You’re watching the new

July 13, 2006

Webmaster Program Rant

More and more, movie studios are releasing raw assets for a movie in order to allow community members to build fan sites related to said

June 22, 2006

Tips for Blog Commenting

If you are taking the step to start commenting on blogs on behalf of your company, here is a great article on the etiquette of

June 21, 2006

Tips for Community Building

The latest WOMMA newsletter had an interesting article that I wanted to pass along. Scott Wilder, Group Manager of QuickBooks offers up some great pointers

June 20, 2006

No content? Add context!

If you’re business blogging and get stuck on what to post, don’t fall into the trap of repurposing your whitepapers or press releases. Don’t get

June 8, 2006

Deleting Blog Comments

Recently I posted a comment on a blog that was politely taking the blogger to task. See, I had read his subject line incorrectly thinking

June 5, 2006

Moderation Whitepaper

I recently wrote a whitepaper at work that may be of interest to you, fine reader. The whitepaper is titled “Options and strategies for a

May 23, 2006

The three tenets of viral marketing

For many years I’ve talked about three tenets of viral marketing – namely what needs to happen in order to make something "go viral". I

May 15, 2006

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DINNER5

Dinner5 is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, Dinner5 Professional and Dinner5 Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.