I recently had the pleasure of speaking to the Minnesota chapter of the Product Development and Management Association (PDMA) about Community Driven Product Development. It’s
I recently had the opportunity to join the Pragmatic Live podcast for a really fun discussion about Community Driven Product Development. You can find out
As the leader of the CX 5essions events I had a unique vantage point in 2023 as I brought together 50+ leaders in community, CX,
I had a great time with Jeff from the Gain Grow Retain podcast recently. Talking about one of my favorite topics: how community folks can
I had the distinct pleasure of joining the Gain Grow Retain team for a fun conversation about community and ROI. As you won’t be surprised
“When’s the best time to get our customers/fans involved in the product development lifecycle?” This is a question I’m asked frequently. The answer to this
Can you imagine showing up to your first day of a new job and being offered $2000 to walk out the door that very same
A couple weeks back, I was honored to join an event in NYC organized by Ted Shelton from The Conversation Group. The event, “There’s a
I was just talking to a friend who was asking about how to find the right tone for communications to fans/users/consumers via text (blog posts,
All too often when you say to a marketing person or executive something like "Let’s ask consumers for feedback", their minds jump instantly to focus
In theater there’s a term called the Fourth Wall – basically the boundary between the audience and the fiction. Imagine this: You’re watching the new
More and more, movie studios are releasing raw assets for a movie in order to allow community members to build fan sites related to said
If you are taking the step to start commenting on blogs on behalf of your company, here is a great article on the etiquette of
The latest WOMMA newsletter had an interesting article that I wanted to pass along. Scott Wilder, Group Manager of QuickBooks offers up some great pointers
If you’re business blogging and get stuck on what to post, don’t fall into the trap of repurposing your whitepapers or press releases. Don’t get
Recently I posted a comment on a blog that was politely taking the blogger to task. See, I had read his subject line incorrectly thinking
I recently wrote a whitepaper at work that may be of interest to you, fine reader. The whitepaper is titled “Options and strategies for a
For many years I’ve talked about three tenets of viral marketing – namely what needs to happen in order to make something "go viral". I
CX 5essions is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, CX 5essions Professional and CX 5essions Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.
For information about my Community Consulting, Training and Speaker services, or to find out more about Dinner5, my unique community for community builders, contact me today.
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