Blog

Webinar discussion: Building ROI for customer communities

December 8, 2023

I had the distinct pleasure of joining the Gain Grow Retain team for a fun conversation about community and ROI. As you won’t be surprised

When to get fans and customers involved in product development?

November 22, 2023

“When’s the best time to get our customers/fans involved in the product development lifecycle?” This is a question I’m asked frequently. The answer to this

Taking back CX

November 22, 2023

Here’s a controversial idea that may get me unfollowed by all my Community Nerd friends… What if the community space stopped chasing the Chief Community

“Great to meet you, what do you do?”

November 22, 2023

“Great to meet you, what do you do?” This past weekend we hosted an event in our home for a large group of people. I

Interview with Community Life

May 1, 2023

Yurii Lazaruk and I had a great time talking about … well… me. Yurii’s belief is that it’s important to understand the people behind the work.

Interview: Community Hour

November 22, 2022

I had a great conversation with my ol’ friend, Blake Ethridge of the The Community Hour show about community, the early days, and all the

Zappos pays new employees to quit

Can you imagine showing up to your first day of a new job and being offered $2000 to walk out the door that very same

August 5, 2008

Video: There’s a New Conversation

A couple weeks back, I was honored to join an event in NYC organized by Ted Shelton from The Conversation Group. The event, “There’s a

February 28, 2008

Community Communication: Finding the right tone

I was just talking to a friend who was asking about how to find the right tone for communications to fans/users/consumers via text (blog posts,

July 31, 2006

Soliciting Feedback From Consumers

All too often when you say to a marketing person or executive something like "Let’s ask consumers for feedback", their minds jump instantly to focus

July 27, 2006

The Fourth Wall and Character Blogs

In theater there’s a term called the Fourth Wall – basically the boundary between the audience and the fiction. Imagine this: You’re watching the new

July 13, 2006

Webmaster Program Rant

More and more, movie studios are releasing raw assets for a movie in order to allow community members to build fan sites related to said

June 22, 2006

Tips for Blog Commenting

If you are taking the step to start commenting on blogs on behalf of your company, here is a great article on the etiquette of

June 21, 2006

Tips for Community Building

The latest WOMMA newsletter had an interesting article that I wanted to pass along. Scott Wilder, Group Manager of QuickBooks offers up some great pointers

June 20, 2006

No content? Add context!

If you’re business blogging and get stuck on what to post, don’t fall into the trap of repurposing your whitepapers or press releases. Don’t get

June 8, 2006

Deleting Blog Comments

Recently I posted a comment on a blog that was politely taking the blogger to task. See, I had read his subject line incorrectly thinking

June 5, 2006

Moderation Whitepaper

I recently wrote a whitepaper at work that may be of interest to you, fine reader. The whitepaper is titled “Options and strategies for a

May 23, 2006

The three tenets of viral marketing

For many years I’ve talked about three tenets of viral marketing – namely what needs to happen in order to make something "go viral". I

May 15, 2006

CONNECT

+1.214.566.5957
jake@jakemckee.com

DINNER5

Dinner5 is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, Dinner5 Professional and Dinner5 Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.