Blog

CDPD Introduction… via Google Notebook LLM podcast

October 11, 2024

Google has recently released a new AI tool, Notebook LLM. You can upload text and audio content and it will create a short recap “podcast”

Together We Create: Minnesota PDMA webinar

May 8, 2024

I recently had the pleasure of speaking to the Minnesota chapter of the Product Development and Management Association (PDMA) about Community Driven Product Development. It’s

Pragmatic Institute Podcast Interview

April 24, 2024

I recently had the opportunity to join the Pragmatic Live podcast for a really fun discussion about Community Driven Product Development. You can find out

2023 Reflections from a year of CX 5essions events

January 3, 2024

As the leader of the CX 5essions events I had a unique vantage point in 2023 as I brought together 50+ leaders in community, CX,

Podcast: Building Community/Business Alignment

December 11, 2023

I had a great time with Jeff from the Gain Grow Retain podcast recently. Talking about one of my favorite topics: how community folks can

Webinar discussion: Building ROI for customer communities

December 8, 2023

I had the distinct pleasure of joining the Gain Grow Retain team for a fun conversation about community and ROI. As you won’t be surprised

Zappos pays new employees to quit

Can you imagine showing up to your first day of a new job and being offered $2000 to walk out the door that very same

August 5, 2008

Video: There’s a New Conversation

A couple weeks back, I was honored to join an event in NYC organized by Ted Shelton from The Conversation Group. The event, “There’s a

February 28, 2008

Community Communication: Finding the right tone

I was just talking to a friend who was asking about how to find the right tone for communications to fans/users/consumers via text (blog posts,

July 31, 2006

Soliciting Feedback From Consumers

All too often when you say to a marketing person or executive something like "Let’s ask consumers for feedback", their minds jump instantly to focus

July 27, 2006

The Fourth Wall and Character Blogs

In theater there’s a term called the Fourth Wall – basically the boundary between the audience and the fiction. Imagine this: You’re watching the new

July 13, 2006

Webmaster Program Rant

More and more, movie studios are releasing raw assets for a movie in order to allow community members to build fan sites related to said

June 22, 2006

Tips for Blog Commenting

If you are taking the step to start commenting on blogs on behalf of your company, here is a great article on the etiquette of

June 21, 2006

Tips for Community Building

The latest WOMMA newsletter had an interesting article that I wanted to pass along. Scott Wilder, Group Manager of QuickBooks offers up some great pointers

June 20, 2006

No content? Add context!

If you’re business blogging and get stuck on what to post, don’t fall into the trap of repurposing your whitepapers or press releases. Don’t get

June 8, 2006

Deleting Blog Comments

Recently I posted a comment on a blog that was politely taking the blogger to task. See, I had read his subject line incorrectly thinking

June 5, 2006

Moderation Whitepaper

I recently wrote a whitepaper at work that may be of interest to you, fine reader. The whitepaper is titled “Options and strategies for a

May 23, 2006

The three tenets of viral marketing

For many years I’ve talked about three tenets of viral marketing – namely what needs to happen in order to make something "go viral". I

May 15, 2006

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jake@jakemckee.com

CX SessionS

CX Sessions is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate, and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, CX Sessions Professional and CX Sessions Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.