CommunityGuy, Author at Jake McKee

Five Lessons from Netflix

This article is a great look at how Netflix pulled off something amazing in building their business: The Five Lessons from the Netflix Startup Story.

May 9, 2006

Stealth Marketing and Ethics Code

Kate Kaye has written an essay on word of mouth marketing. It raises some interesting discussion points, not least of which being her belief that

May 8, 2006

Tapping in, creating relevance

Sometimes it’s the simple things – Roller Warehouse, a supplier of goods for skaters, has created a simple ad/news box that you can quickly and

May 5, 2006

Pointless Projects

Sometimes I look at really cool online marketing projects and scratch my head for days trying to figure out how the project delivers on the

May 4, 2006

Gaming Theory

In doing some work research, I came across a couple cool game theory blogs. There’s a ton of great content on these. Terra Nova A

May 3, 2006

How did they sell that??

Norelco has launched a new site: shaveeverywhere.com This is absolutely one of the funniest thing I’ve ever seen on the internet. It’s a must see,

May 2, 2006

Southwest Blogs

I love finding new corporate blogs that show companies who are really "getting it". On Friday I found the new Southwest Airlines blog – Nuts

May 2, 2006

Relationship vs. Conversation

In the last couple of weeks there’s been a metric ton of discussion around the Chevy Tahoe Apprentice campaign. If you’ve been on a desert

April 28, 2006

Delicious Daily Posting Setup

As part of wrapping up BlogFusion version 5.0, I’m finalizing new tech that allows me to use the Delicious Daily Posting functionality. This allows me

April 28, 2006

Make your own opportunties

I picked up the highly recommended Rich Dad’s Guide to Investing this weekend and started skimming it last night. Without trying to recap the entire

April 27, 2006

Nothing like a good parody

Anyone who: is a brand manager works with brand managers does marketing of any sort for a living …will enjoy this site: verysuccessfulbrandmanager.com Funny stuff.

April 26, 2006

Great finds

I’ve come across a couple of great blogs lately that I’ve either just found or not paid due attention to in the past. Check them

April 25, 2006