Blog

Case Study: Comics in Community Communication

August 10, 2009

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During

The United Breaks Guitars Affect on United Airlines

August 9, 2009

Did you hear about (or more importantly see the YouTube video) of the United Breaks Guitar song and story? Here’s how the Vanno blog sums

Community Netiquette: How to Avoid Stepping on Virtual Toes

August 4, 2009

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced

9 Tips for Inspired (and Inspiring) Text Communication

July 30, 2009

Let’s get this out of the way right up front: text-based communication is extremely difficult. In face-to-face communication, you have three forms of communication taking

Innovation is simplicity

July 29, 2009

I’ve made the case many times that “innovation” can come in multiple forms. In fact, it’s often the seemingly minor things that capture our attention

Choosing difficulty (one for the space nerds)

July 15, 2009

If you’re a space nerd, you’re going to love WeChooseTheMoon.org. What is it, you ask? Wechoosethemoon.org is an interactive experience recreating the historic Apollo 11

Do you trust your agency?

Several weeks back I wrote (ok, ranted) about the current state of agencies and why I think things are off track. One of my issues

June 3, 2008

Communispace: Imitation community and the future of this space

Did you know that a ripe banana has more than 150 taste components? And beyond that, “taste” is influenced by the visual appearance, the aroma,

May 29, 2008

George Wright Interview – BlendTec’s Success

Last week at the Executing Social Media event, I had the distinct pleasure of meeting George Wright, the master marketer behind BlendTec. I’ll be writing

May 27, 2008

Become an Utterz Ambassador

The Utterz team is launching an Ambassador Program and you’re invited to apply. Here’s what the Utterz team has to say: There are going to

May 25, 2008

Words are important

In a recent trip around Web I tripped over Seagull Consulting, a group that describes themselves this way Seagull Consulting, Inc. provides both strategic and

May 24, 2008

FFF: Iglesia del Sagrario

Iglesia del Sagrario. Originally uploaded by Mac1968 I’m a little late to post this, but better late than never! This week we booked our first

May 23, 2008

Interview with Simon Chen of sixent.com

May 17, 2008

FFF: devoid

devoid Originally uploaded by kinotrope

May 16, 2008

Staying motivated about the (seemingly) mundane

In 1994 I discovered the Web and was training college faculty members to use it, despite their interest only through mandate. In 1996 I was

May 13, 2008

Hot new jobs on the Community Guy Jobs Board

Some impressive jobs have been added to the Community Guy Jobs Board lately. It may be a down economy, but it’s certainly not a bad

May 11, 2008

The Tipping Point vs. Duncan Watts

Months after Duncan Watts published his article basically calling the Tipping Point an irrelevant concept, the debate still goes on about which theory is “correct”.

May 8, 2008

Uttering from the Flip (looking into the sun)

Mobile post sent by sink using Utterz. Replies.

May 7, 2008

CONNECT

+1.214.566.5957
jake@jakemckee.com

CX SessionS

CX Sessions is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate, and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, CX Sessions Professional and CX Sessions Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.