Blog

Mommy Madness: The power of a single influencer

October 5, 2009

Last week on the Ant’s Eye View blog, I posted an interview with Amy Krause from Velocity Marketing. Velocity, together with CBS Radio and the

USS Green Bay, here I come!

August 24, 2009

A few months back, some bloggers were invited to fly onto the USS Nimitz, a working aircraft carrier. Reading the stories of the trip (here,

A humbling story

August 13, 2009

I have been “out there” on the Web for years now. Search my name and you can piece together a pretty solid picture of who

8 tips for successfully working with your legal team

August 12, 2009

For anyone who has developed community programs as part of a medium to large corporation, there are two words that can send shivers down their

Case Study: Comics in Community Communication

August 10, 2009

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During

The United Breaks Guitars Affect on United Airlines

August 9, 2009

Did you hear about (or more importantly see the YouTube video) of the United Breaks Guitar song and story? Here’s how the Vanno blog sums

Iran blames Twitter, Google for its woes

Makes you wonder if the Facebook and Twitter downtime was coming from Iran…. Following on the heels of an unprecedented mass trial of 100 opposition

August 8, 2009

Community Netiquette: How to Avoid Stepping on Virtual Toes

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced

August 4, 2009

Will Wright Smoothness

I swear, as nerdy as he is, I could listen to Will Wright talk about how to design games for hours on end.

July 31, 2009

9 Tips for Inspired (and Inspiring) Text Communication

Let’s get this out of the way right up front: text-based communication is extremely difficult. In face-to-face communication, you have three forms of communication taking

July 30, 2009

Innovation is simplicity

I’ve made the case many times that “innovation” can come in multiple forms. In fact, it’s often the seemingly minor things that capture our attention

July 29, 2009

BlogHer, Comic-Con, and the rethinking of a presidential candidate

If you doubt the power of BlogHer, and the female (not mommy) blogging scene, consider this post by PunditMom. I know soon-to-be-ex-Governor Sarah Palin is

July 28, 2009

Are you a wonk for social listening? Ant’s Eye View is hiring!

Ant’s Eye View is expanding an increasingly important part of our practice and as such looking to staff up. That’s right, we’re in the market

July 22, 2009

Choosing difficulty (one for the space nerds)

If you’re a space nerd, you’re going to love WeChooseTheMoon.org. What is it, you ask? Wechoosethemoon.org is an interactive experience recreating the historic Apollo 11

July 15, 2009

What if you just hired better?

You don’t have to agree with everything Seth says to make following his posts worthwhile. Here’s proof : So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.

July 14, 2009