My colleague, Jackie Huba interviewed Seth Godin about his latest book, “Linchpin“. It’s a great interview, but in particular two things stand out to the
While perhaps not the loneliest job in business, a Community Manager, especially the strategy building/implementing type is certainly at the top of the list of
Last week on the Ant’s Eye View blog, I posted an interview with Amy Krause from Velocity Marketing. Velocity, together with CBS Radio and the
A few months back, some bloggers were invited to fly onto the USS Nimitz, a working aircraft carrier. Reading the stories of the trip (here,
I have been “out there” on the Web for years now. Search my name and you can piece together a pretty solid picture of who
For anyone who has developed community programs as part of a medium to large corporation, there are two words that can send shivers down their
In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During
Did you hear about (or more importantly see the YouTube video) of the United Breaks Guitar song and story? Here’s how the Vanno blog sums
Makes you wonder if the Facebook and Twitter downtime was coming from Iran…. Following on the heels of an unprecedented mass trial of 100 opposition
Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced
I swear, as nerdy as he is, I could listen to Will Wright talk about how to design games for hours on end.
Let’s get this out of the way right up front: text-based communication is extremely difficult. In face-to-face communication, you have three forms of communication taking
I’ve made the case many times that “innovation” can come in multiple forms. In fact, it’s often the seemingly minor things that capture our attention
If you doubt the power of BlogHer, and the female (not mommy) blogging scene, consider this post by PunditMom. I know soon-to-be-ex-Governor Sarah Palin is
Ant’s Eye View is expanding an increasingly important part of our practice and as such looking to staff up. That’s right, we’re in the market
If you’re a space nerd, you’re going to love WeChooseTheMoon.org. What is it, you ask? Wechoosethemoon.org is an interactive experience recreating the historic Apollo 11
You don’t have to agree with everything Seth says to make following his posts worthwhile. Here’s proof : So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.
Another must watch (no seriously) video from Clay Shirky. This dude is seriously amazing.
CX Sessions is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate, and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, CX Sessions Professional and CX Sessions Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.
For information about my Community Consulting, Training and Speaker services, or to find out more about Dinner5, my unique community for community builders, contact me today.
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