Blog - Page 3 of 142

The Power of Super Fans (podcast interview)

November 12, 2018

Nearly a year ago, my friend Reed Smith interviewed me for his Touch Point podcast. It was a fun conversation, and I wanted to share

Confessions of a Super Fan

September 3, 2018

One of my favorite speaking topics is super fans… those crazy, wonderful people who love your brand so much, they invest their body and soul

Jake McKee Consulting is alive!

October 4, 2016

Please forgive the obvious Short Circuit reference. I couldn’t help myself. Allow me to introduce myself… I’m Jake McKee, and I founded Jake McKee Consulting.

7 ways to support an emotional bond to a product

March 8, 2012

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort

Cool beta signup model

June 26, 2011

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial

Chrysler tweet: an issue of process

March 16, 2011

Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the

How to build a community

Last week, I found myself in a macrobiotic vegan restaurant. On the wall, they had the image below, titled “How to build a community”. I

January 4, 2011

Social Media and the Workplace Explained

My friends Lee and Sachi LeFever have published a new video, Social Media and the Workplace Explained, and it’s a great watch. If you don’t

December 6, 2010

Social Media Marketing – The Next Generation of Business Engagement

It is with extreme pride that I announce Social Media Marketing – The Next Generation of Business Engagement, a book that Dave Evans and I

December 3, 2010

I

Let me first start this post out by saying that I have loved the Web since the very first time I pulled up a Web

December 1, 2010

Brand Haiku

Ever the community organizer, Aaron Strout started a conversation amongst a group of social nerds last week and his idea was just too much fun

November 15, 2010

The crazy standards of TSA

Anyone who travels a lot can tell you how silly most airport security methods employed by the TSA are. Consider: You’re required to show an

November 5, 2010

Red Shirt Guy – a great story

If you’ve spent any time in community work, you’ve run into one of “those fans”. A fan of your brand/product/company who has generated so much

November 2, 2010

Magnet company smackdown

Live for your viewing pleasure, a smackdown of a grand nature, magnet style: In this youtubed open letter, a representative from Zen Magnets (small-fry makers

October 7, 2010

The democratization of opportunity

When I was a kid, a lot of my friends took piano lessons. Once a week, their parents would shuffle them off to some retired

September 30, 2010

Netflix stumbles, recovers through honesty

Oh, Netflix…. Netflix Inc. tried to bring a touch of Hollywood to its Canada debut Wednesday only to wind up apologizing for a botched publicity

September 23, 2010

Book Tour: Cognitive Surplus

A few weeks back, the folks at the TLC book tours, asked me if I was interested in participating in the book tour to support

July 26, 2010

Looking for Silicon Valley Based Ants

I know, I know. At this point I should probably put a permanent header on this blog that says: “Ant’s Eye View is hiring, here’s

July 11, 2010