Jake McKee, Author at Jake McKee

Observations and Predictions (2019 Edition)

December 5, 2018

My friends at Vanilla Forums asked me to add my observations of online communities in 2018 and the predictions for where we are going in 2019 to

The Power of Super Fans (podcast interview)

November 12, 2018

Nearly a year ago, my friend Reed Smith interviewed me for his Touch Point podcast. It was a fun conversation, and I wanted to share

Confessions of a Super Fan

September 3, 2018

One of my favorite speaking topics is super fans… those crazy, wonderful people who love your brand so much, they invest their body and soul

Jake McKee Consulting is alive!

October 4, 2016

Please forgive the obvious Short Circuit reference. I couldn’t help myself. Allow me to introduce myself… I’m Jake McKee, and I founded Jake McKee Consulting.

7 ways to support an emotional bond to a product

March 8, 2012

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort

Cool beta signup model

June 26, 2011

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial

Linchpins and Community Managers: The artists of the business world

My colleague, Jackie Huba interviewed Seth Godin about his latest book, “Linchpin“. It’s a great interview, but in particular two things stand out to the

January 28, 2010

The loneliest job in business

While perhaps not the loneliest job in business, a Community Manager, especially the strategy building/implementing type is certainly at the top of the list of

January 25, 2010

Mommy Madness: The power of a single influencer

Last week on the Ant’s Eye View blog, I posted an interview with Amy Krause from Velocity Marketing. Velocity, together with CBS Radio and the

October 5, 2009

USS Green Bay, here I come!

A few months back, some bloggers were invited to fly onto the USS Nimitz, a working aircraft carrier. Reading the stories of the trip (here,

August 24, 2009

A humbling story

I have been “out there” on the Web for years now. Search my name and you can piece together a pretty solid picture of who

August 13, 2009

8 tips for successfully working with your legal team

For anyone who has developed community programs as part of a medium to large corporation, there are two words that can send shivers down their

August 12, 2009

Case Study: Comics in Community Communication

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During

August 10, 2009

The United Breaks Guitars Affect on United Airlines

Did you hear about (or more importantly see the YouTube video) of the United Breaks Guitar song and story? Here’s how the Vanno blog sums

August 9, 2009

Community Netiquette: How to Avoid Stepping on Virtual Toes

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced

August 4, 2009

9 Tips for Inspired (and Inspiring) Text Communication

Let’s get this out of the way right up front: text-based communication is extremely difficult. In face-to-face communication, you have three forms of communication taking

July 30, 2009

Innovation is simplicity

I’ve made the case many times that “innovation” can come in multiple forms. In fact, it’s often the seemingly minor things that capture our attention

July 29, 2009

Choosing difficulty (one for the space nerds)

If you’re a space nerd, you’re going to love WeChooseTheMoon.org. What is it, you ask? Wechoosethemoon.org is an interactive experience recreating the historic Apollo 11

July 15, 2009

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