Blog

Case Study: Comics in Community Communication

August 10, 2009

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During

The United Breaks Guitars Affect on United Airlines

August 9, 2009

Did you hear about (or more importantly see the YouTube video) of the United Breaks Guitar song and story? Here’s how the Vanno blog sums

Community Netiquette: How to Avoid Stepping on Virtual Toes

August 4, 2009

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced

9 Tips for Inspired (and Inspiring) Text Communication

July 30, 2009

Let’s get this out of the way right up front: text-based communication is extremely difficult. In face-to-face communication, you have three forms of communication taking

Innovation is simplicity

July 29, 2009

I’ve made the case many times that “innovation” can come in multiple forms. In fact, it’s often the seemingly minor things that capture our attention

Choosing difficulty (one for the space nerds)

July 15, 2009

If you’re a space nerd, you’re going to love WeChooseTheMoon.org. What is it, you ask? Wechoosethemoon.org is an interactive experience recreating the historic Apollo 11

Online Learning Event

Got a mail yesterday about this Online Learning Event planned for all week next week at TechSoup. The hosts will post daily topic starters and

April 15, 2005

Another WOMMA recap

Keith Bates has posted a lengthy recap of the WOMMA Summit. A good bit: One of the things I learned, somewhat to my consternation, is

April 6, 2005

WOMMA: New Buzz term

A term I heard over and over again at the WOMMA Summit was “Consumer Generated Media”. Basically a number of agency types were using this

April 3, 2005

The real change

There seemed to be an undercurrent at the Summit of “how can we use WOM techniques to sell crappy products”. No one wanted to admit

March 31, 2005

WOMMA Summit finds

Couple interesting sites I came across at the WOMMA Summit. http://www.bobquits.com http://www.maryquits.com http://www.fairenough.com/

March 31, 2005

WOMMA Summit Thoughts

I’m back from the WOMMA Summit, and it was a great time. As mentioned before, I was impressed with how many smart people I met.

March 31, 2005

I’m back, baby!

After a badly delayed flight out of Chicago, I’m home from the WOMMA Summit. It was a terrific couple of days, with an amazing amount

March 31, 2005

I'm back, baby!

After a badly delayed flight out of Chicago, I’m home from the WOMMA Summit. It was a terrific couple of days, with an amazing amount

March 31, 2005

Off to Chicago!

I’m headed out in a little while for Chicago, where I’m attending and speaking at the WOMMA Summit. Should be a great time. There’s quite

March 28, 2005

WOMMA Summit Discount

The folks at WOMMA sent me a discount code for the upcoming WOMMA Summit – the first ever conference on Word of Mouth Marketing. $75 Discount

March 7, 2005

Speaking at WOMMA Summit

I submitted an application to be a speaker at the Word Of Mouth Marketing Association (WOMMA) Summit today, and lucked out! Apparently, one of the

February 28, 2005

Green, the new black.

I’m beyond jealouse of all the folks who are currently attending the Blog Business Summit. I really really wish I could have afforded to be

January 25, 2005

CONNECT

+1.214.566.5957
jake@jakemckee.com

CX SessionS

CX Sessions is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate, and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, CX Sessions Professional and CX Sessions Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.