Conversation Lab · Sponsorship
You don't reach wicked smart leaders by running ads at them.
You reach them by showing up consistently in the conversations they are already having. The Conversation Lab is where those conversations happen.
Running Since
2019 · 7+ Years
Format
Monthly Event + Podcast
Audience
Product, CX, Community & More
"Most sponsorships sell you reach. This one sells you access."
About the Program
Two properties. One audience. Seven years of trust.
The Conversation Lab runs two connected properties that reach the same audience of product, CX, and community leaders.
The Monthly Event
A small, facilitated virtual gathering built for people who want to stay close to customers in their day-to-day work. Five vetted attendees per session. No presentations. No fixed agenda. Two hours, midday, every month.
- Where customer understanding breaks down inside teams
- How customer input gets filtered, summarized, or lost
- When conversation works better than research artifacts
- Every attendee gets a curated snack box delivered before each event
The Podcast
A monthly show built around the Customer Conversation Compass, Jake's framework for helping teams move from secondhand insights to direct customer conversations. Each episode explores how conversation functions in a guest's specific world, where it breaks down, and what teams can learn from it. The podcast is a window into the same ideas driving the Compass, for listeners who want to go deep without a formal engagement.
Previous attendees have come from
...and countless other companies of all sizes and multiple industries
The Audience
The right people, not the most people.
The Conversation Lab brings together wicked smart leaders in product, community, support, CX, and marketing. These are practitioners at growing companies of all sizes who care deeply about how customers show up in their day-to-day work.
Many have budget authority and real influence over tooling, methodology, and vendor relationships. All of them are there by choice, which matters. They are not a captured audience. They are an engaged one.
5
Vetted attendees per event session
7+
Years of continuous monthly events
350+
Attendees to date
Testimonials
Straight from the room.
These are real attendees, not marketing quotes. The Conversation Lab works because the people in it want to be there.
"Very interesting and thought provoking discussion on AI and Product Management. Jake as the master facilitator did a great job getting everyone involved and sharing their ideas and perspectives. I highly recommend these sessions!"
Cesar Castro
Sr. Product Manager Automation Services, Salesforce
"The snacks were delightful, the conversation inspiring, and the participants were a dream to meet. This was a great experience — empowering one of the best connection-building professionals in the tech and community space."
Izzy Neis
Head of Digital, ModSquad
Is This Right For You?
A straight answer before you reach out.
Sponsoring the Conversation Lab is not for everyone. Here is a quick gut check.
This is a good fit if...
- Your product or service helps product, CX, community, or support teams do better work
- You want consistent trusted presence with a niche audience over time
- You are comfortable with Jake writing and voicing your callout, not reading your script
- You are willing to collaborate on content to make sure it lands right for this audience
- You are looking for qualified reach, not mass volume
This is probably not a fit if...
- You need high download or impression numbers to justify the spend
- You want to provide a pre-written script and have it read verbatim
- Your product is a poor match for this audience and you are hoping to change minds
- You are looking for a one-month trial with no real commitment
Sponsorship Options
Three ways to show up.
All sponsor content is written and delivered by Jake. He works with every sponsor to understand what they are about, then creates the callout in his own voice.
At a Glance
What's included, side by side.
| Event Partner | Lab Partner | Podcast Partner | |
|---|---|---|---|
| Monthly rate | $750 | $2,500 | $500 |
| Annual rate | $675 | $2,250 | $450 |
| Exclusive rights | — | ✦ | — |
| Event callout + spotlight | ✦ | ✦ | — |
| Event registration page + recap email | ✦ | ✦ | — |
| Host-read podcast ad | — | ✦ | ✦ |
| Show notes + podcast page logo | — | ✦ | ✦ |
| Social posts | ✦ | ✦ | ✦ |
| Podcast guest appearances | — | ✦ | — |
| Conversation Field Notes articles | — | ✦ | — |
| Snack box inclusion | — | ✦ | — |
| Quarterly planning call | — | ✦ | — |
| First right of refusal to renew | — | ✦ | — |
How It Works
Every callout is built for this audience.
Jake creates all sponsor content himself. Here is what that process looks like.
01
You brief Jake
You share what matters about your product, what problem you solve, and what you want the audience to understand. Jake asks questions until he gets it right.
02
Jake writes it
Jake creates all callouts, spotlights, and ads himself in his voice, from his perspective. That is why it lands differently than a corporate read.
03
You review
You see the direction before it goes live, not to rewrite it, but to make sure the facts are right and the spirit is accurate.
04
It goes out
Your brand shows up in a space this audience already trusts, in a voice they already listen to, month after month for the length of your contract.
FAQ
Quick answers.
Get the Full Sponsor Package
Want the full details as a PDF?
Drop your email and we will send the complete Conversation Lab Sponsor Package straight to your inbox. Everything you need to share internally or make a decision.
Your email goes to Jake directly. No newsletter. No drip campaign. Just the doc.
Your Host
Jake McKee
Customer Engagement Strategist · Creator, Customer Conversation Compass
Jake McKee helps product and customer teams move from secondhand insights to direct customer conversations. He is the creator of the Customer Conversation Compass, a five-pillar framework for building the skills, systems, and habits that make real customer understanding possible.
Over nearly three decades, Jake has built customer engagement programs for some of the world's most recognized brands. Conversation Lab is an extension of that same work, open to everyone who wants to take the craft of customer conversation seriously.
Explore the Compass at compass.jakemckee.comGet in Touch
Ready to reach an audience that is already paying attention?
The Conversation Lab has been running for seven years. The audience is real, engaged, and hard to reach any other way. Let's figure out if a sponsorship makes sense for you.
Book a Call
calendly.com/jakemckee