Blog

Observations and Predictions (2019 Edition)

December 5, 2018

My friends at Vanilla Forums asked me to add my observations of online communities in 2018 and the predictions for where we are going in 2019 to

The Power of Super Fans (podcast interview)

November 12, 2018

Nearly a year ago, my friend Reed Smith interviewed me for his Touch Point podcast. It was a fun conversation, and I wanted to share

Confessions of a Super Fan

September 3, 2018

One of my favorite speaking topics is super fans… those crazy, wonderful people who love your brand so much, they invest their body and soul

Jake McKee Consulting is alive!

October 4, 2016

Please forgive the obvious Short Circuit reference. I couldn’t help myself. Allow me to introduce myself… I’m Jake McKee, and I founded Jake McKee Consulting.

7 ways to support an emotional bond to a product

March 8, 2012

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort

Cool beta signup model

June 26, 2011

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial

Zappos pays new employees to quit

Can you imagine showing up to your first day of a new job and being offered $2000 to walk out the door that very same

August 5, 2008

Another take on non-organic community

I recently ran across an interesting, if not over the top, article about Communispace-style community and whether it’s “totalitarian”. It’s a bit extreme, but it’s

July 22, 2008

Six Drivers of Credibility

Pete Blackshaw, author of the new book Tell 3000, has collected up a very smart list of the six drivers of brand credibility. This list

July 21, 2008

Social Media and Special Effects

On the way to see “Wanted” last weekend, I ran into some friends. I mentioned I was going to see the movie and they shared

July 16, 2008

Chris Heuer interviews Clay Shirky. Smartness ensues.

July 14, 2008

7 Questions with Justin Cooper of Passenger

I’ve been running into Jessie Cooper from Passenger at multiple conferences lately, and I have been really impressed with the direction that Passenger is taking

July 10, 2008

Social Media Club forms interim board

Social Media Club (the larger entity) has been on a bit of a… well… break lately, even though a number of local clubs are pushing

July 9, 2008

Amazing growth in social media understanding

While us social media nerds might get frustrated that everyone hasn’t seen the light as quickly as we think they should, I’m seeing more and

July 8, 2008

Getting the most out of your groups

My recent discussion about the value of small groups made me appreciate this list of ways to get the best out of crowds. Crowds should

July 2, 2008

Imitation Community: Follow-up

Original Photo by TheImageGroup A few weeks back, I took the “insight community” vendors (specifically Communispace) to task on their approach to the creation of

June 30, 2008

Dell Small Business Blog Interview

The fantastic Amie Paxton from the Dell Community team interviewed me about ambassador programs and their impact/effect on small businesses. Check out the interview on

June 24, 2008

The evolution of the community “industry”

This past week was pretty amazing, starting by heading to San Francisco for the Online Community Unconference. Last year, I probably knew or knew of

June 22, 2008

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jake@jakemckee.com

CX SessionS

CX Sessions is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate, and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, CX Sessions Professional and CX Sessions Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.