The AI Threshold Project
A PDMA Research Initiative led by Jake McKee
Product and innovation leaders are at an inflection point. AI is not just changing your tools. It is changing what good judgment looks like, what your team needs from you, and whether the instincts you built over a career still apply.
The AI Threshold Project is a joint effort between PDMA kHUB and Jake McKee. We want to hear directly from the people living this shift. What you are actually experiencing. What is changing on your team, what is staying stuck, and what blind spots the product and innovation industry might not be willing to see yet.
This is a survey, a series of 1:1 conversations with Jake, and a published report shared with everyone who participates. Your answers shape all three.
One quick thing before we dive in. Leave your email and we will make sure the published findings find their way back to you.

Take the Survey
Product and innovation leaders across industries are weighing in. Add your voice.
Jake McKee
Consultant + Engagement Strategist
Jake has spent two decades helping product teams get back in direct conversation with the people they build for. He started this project because everyone is talking about what AI can do for product work and almost nobody is asking what it actually feels like to lead through it.
PDMA kHUB
Knowledge Hub Partner
The PDMA Knowledge Hub (kHUB) is where the community creates and exchanges product management and development knowledge, best practices, and practical guidance to support both individual professional growth and organizational innovation. It is where Product Development and Management Association (PDMA) publishes articles, event recordings, research, and community-contributed content for members across the field.

Project Details
Published Research Report
Full findings shared through PDMA's kHUB, available to the whole community.
Leader Interview Series
In-depth conversations with product leaders willing to go deeper on what they are experiencing.
Content Series
Built from the findings. Designed to help product leaders make smarter decisions about AI and teams.
Updates & Status
Survey Complete
The AI Threshold Project survey has ended. Thank you to everyone who weighed in.
Interview Series
Jake will conduct in-depth interviews with selected respondents. Indicate your interest at the start of the survey.
Findings in kHUB
Full analysis shared with the PDMA community when the report is complete.