Conversation Traction

    You had the conversation. You heard something real. Now what? Traction is the bridge between what customers told you and what your team actually does next.

    Start the Gap Finder

    Two tools, one outcome

    Most insights die between the conversation and the next sprint. These two tools close that gap. One helps you figure out what to do, the other makes sure it actually moves.

    01
    Traction Gap Finder
    Paste in what you heard. Get a specific playbook of next steps based on your situation, your team, and what you're trying to move.
    →
    02
    Conversation Handoff Template
    Capture what you learned in a format your stakeholders can actually act on. One template. Consistent signal. No more 'I'll send notes later.'

    Traction Gap Finder

    Tell us what you learned from your customer conversations. The Gap Finder identifies where insight is getting stuck and gives you a specific, situational playbook to move it forward.

    Open the Gap Finder
    Free · No account required
    What it does

    Most PMs know what they heard. They just don't know what to do with it. The Gap Finder takes your insight, identifies which traction pattern is blocking it, and gives you three specific moves to close the gap, based on your team size, your role, and where you are in the product cycle.

    How it works
    Paste in a summary of what you heard, or pick from pre-written scenarios
    Answer three quick context questions about your situation
    Get a personalized traction playbook with specific, actionable next steps
    Save or share your playbook with your team
    5–8 minutesFreeTraction pillarNo signup needed
    Open the Gap FinderUsed by 200+ product teams

    Conversation Handoff Template

    A structured template for capturing what you learned from a customer conversation in a format your team can actually act on. Not just notes. A handoff that drives decisions.

    Get the Template
    Free download · PDF + editable
    What it does

    The Handoff Template gives your customer conversations somewhere to land. It forces you to separate raw notes from real signal, and connects what you heard directly to the decisions your team needs to make. One consistent format means your whole team reads signal the same way.

    What's included
    A structured five-section template separating observation from interpretation
    A "signal, not feature request" field that trains the PM habit over time
    Decision mapping section that names who owns each next step
    Editable PDF and Notion template versions included
    10 minutes to fill outFreePDF + NotionTraction pillar
    Get the TemplateDownload instantly, no signup
    Ready to go deeper?

    These tools are a starting point.
    The Compass Audit shows you the full picture.

    A focused diagnostic session where we map your team's conversation patterns across all five pillars and build a plan to close the gaps.