Blog - Page 4 of 143

Confessions of a Super Fan

September 3, 2018

One of my favorite speaking topics is super fans… those crazy, wonderful people who love your brand so much, they invest their body and soul

Jake McKee Consulting is alive!

October 4, 2016

Please forgive the obvious Short Circuit reference. I couldn’t help myself. Allow me to introduce myself… I’m Jake McKee, and I founded Jake McKee Consulting.

7 ways to support an emotional bond to a product

March 8, 2012

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort

Cool beta signup model

June 26, 2011

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial

Chrysler tweet: an issue of process

March 16, 2011

Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the

SXSW as an API for industry collaboration

March 15, 2011

Exhausted. That’s about the only way I can describe how I feel after 6 days of SXSW Interactive. To be clear, this exhaustion doesn’t stem from the

Magnet company smackdown

Live for your viewing pleasure, a smackdown of a grand nature, magnet style: In this youtubed open letter, a representative from Zen Magnets (small-fry makers

October 7, 2010

The democratization of opportunity

When I was a kid, a lot of my friends took piano lessons. Once a week, their parents would shuffle them off to some retired

September 30, 2010

Netflix stumbles, recovers through honesty

Oh, Netflix…. Netflix Inc. tried to bring a touch of Hollywood to its Canada debut Wednesday only to wind up apologizing for a botched publicity

September 23, 2010

Book Tour: Cognitive Surplus

A few weeks back, the folks at the TLC book tours, asked me if I was interested in participating in the book tour to support

July 26, 2010

Looking for Silicon Valley Based Ants

I know, I know. At this point I should probably put a permanent header on this blog that says: “Ant’s Eye View is hiring, here’s

July 11, 2010

Gizmodo and Comments

Comment and content moderation is a much discussed topic amongst our clients. Hell, it’s much discussed across the entire socialsphere. Most moderation systems, sadly, remain

April 20, 2010

The Community Manager Role

Yesterday I wrote about the “LEGO is…” meme that I ran across on Flickr. I actually found this meme thanks to a Google Alert on

April 16, 2010

LEGO is… a fantastic meme

I left LEGO 4 years ago, but I still love it. It was more than a job, it was a life’s dream come true. Not

April 15, 2010

Guest Post: There’s a Whole Lotta Crap Out There

My friend Randy Farmer recently co-authored the new book Building Web Reputation Systems. I’ve just started reading the book, and if first impressions are anything,

April 1, 2010

How to Develop Robust Moderation Methodology

Moderation, at its core is about ensuring that published content on a particular site, typically submitted by the site’s users themselves, meets the terms of

March 23, 2010

Keep SXSWi Weird

Paraphrasing Bono: There’s been a lot of talk, maybe too much talk about this year’s SXSWi. This next song is Douchey South by Douchey. This

March 20, 2010

SXSW Survival Guide 2010

It’s that time of year again! This is a rehash of last year’s version, but that’s OK. It’s the same advice I’d give this year

March 10, 2010